a deep-dive into blok data

hi,

almost a year ago, blok was born.

fast forward to today and we’ve recorded more than 5000 blok sessions.

we feel pretty damn proud of this.

we see a path forward.

but, at the end of the day, 5000 is just number. it doesn’t really say much.

what matters are the stories behind this number: how people use blok, for what reasons and any emerging patterns we're seeing unfold in the numbers.

so, i wanna let you in on what we've seen so far by giving you a tour of some "insider" data summarized in 5 main points. strap in :).

1. let’s start with a revealing graph: daily active users

there’s 3 notable things with this graph:

first, there’s a clear up-trend. let’s go!

50 of you are using blok every single day — the highest usage ever that we've seen.

second, we noticed that people use blok about 30% less on saturdays and sundays haha (check out the dark blue bars above). what this signals to us is that blok is being used as a productivity tool which checks out.

lastly, we saw very little usage for the last week of 2024 and for the first week of 2025, which again, checks out. ppl are out on vacation you know.

onto another graph.

2. how do people start a blok session?

there’s a few ways to enter a blok’d state: by tapping the blok, manually bloking, a schedule, by opening the widget and one more that’s currently in development.

people overwhelmingly either tap to blok or use the manual blok (50/50 split between these). schedules account for about 5% of all bloks and nobody is really using the widget to blok lol.

i solely use the manual blok option but by talking to users i’ve learned that for some, tapping the blok is a crucial part of the experience and the data indeed reflects that.

3. visualizing all the blok sessions durations

(an intimidating graph i know.)

here each dot represents a blok session and how far up the dot is represents how long that particular session was.

this chart reveals that people use blok in 1 of 2 ways:

the first — for a productive session, i.e. bloking the distractions to do deep work (homework, code, design, whatever). you can see this by looking at all the points near the bottom of the graph.

the second — for a nightly blok. meaning, people bloking an hour or two before going to sleep and unbloking 1 or 2 hours after waking up. this type of bloking is usually 8 to 10 hours total which you see by looking at the concentration of points near the center.

here’s a better view of that distinction:

(this holds for what we hear anecdotally too.)

and there’s a 3rd common use:

the “i’m just gonna blok these apps and unblok them in a few days” vibe.

here they are:

the red stars are all bloks that lasted longer than 1 full day.

4. the mighty outliers

that 60,000 minute blok above is a 41 day blok — it's from our beloved ricardo p.

it’s a legitimate blok (believe me — i know the guy).

ricky, instead of deleting, simply bloks the apps and doesn’t look back. that's why his sessions are so long. there’s a few of you that do the same thing — shoutout savannah, frank and juli :).

5. lastly, some closing notable stats:

me! :D.

⊙

that’s it, i hope you liked that little tour.

as you can see, stories lie beyond the data. it’s just a matter of digging deeper to understand what’s really going on. totally worth it.

- dani.

p.s. a couple of months after writing this, i recorded myself explaining that scatter-plot in more detail: